12/08/2012 | posted by Ben PeacockBack to the blog
One of the most interesting things discussed at Rio+20 was Microsoft's commitment to go carbon neutral and begin an internal carbon market.
Announced in May on their blog, the tech giant committed making its data centres, software laboratories, air travel and office buildings carbon neutral by 1 July 2012. Nothing like striking while the iron is hot.
It's always been interesting to us that the companies whose success was built on innovation also tend to be the first to move on sustainability, while those whose success has been built on doing the same thing for 50 years tend to drag the chain.
As Darwin taught us, adaptation leads to survival. Perhaps it is this need to constantly evolve in the fast changing tech world that we all need to survive the challenges of today's world.
How will the internal carbon market work? Something like this: