If There's One Thing I've Learned is a sustainability learning series created by Republic of Everyone. Think of it as our attempt to share what we learn in our everyday with the world, all in the hope that the world will become a little more interested and share back its understanding with us.

Contributors include our people as well as people we meet who have something good to say.

Download more papers or add your thoughts at onethingivelearned.com 





Why this paper

In June 2012 we attended the Rio+20 Earth Summit.

As you will have read, the reports back have been mixed at best. Once again, NGOs were given small audience and politicians politicked. Yet, as always, there was good within the ordinary.

Microsoft used the summit to announce it will go carbon neutral by 2013. Unilever's Paul Polman proved himself a charismatic character worthy of the title 'business leader'. Puma explained their concept of environmental profit and loss accounting. And there were many more.

Together they proved there is a significant, sustained shift in how companies are approaching sustainability.

This paper is about those kinds of companies. It looks at the rise of the Hero Brandâ„¢ and hopes to inspire new companies to become leaders too.

Because the world needs more heroes, right now, than ever before.


The Hero's Handbook by Republic of Everyone is licensed under a Creative Commons Attribution-NonCommercial- NoDerivs 3.0 Australia License.

Based on a work at www.republicofeveryone.com
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